The SEO sprint methodology
Run SEO in focused two-week sprints: diagnose fast, prioritise by impact, ship the fixes that matter, measure the lift, repeat.
Read article →Insights
Guides & field notes
Sprint notes: tactical SEO with deadlines attached.
Technical SEO quick wins worth doing first
High-impact, low-effort technical fixes — indexation, redirects, titles, internal links — that clear the obstacles before any bigger work.
Read article →A content refresh strategy that compounds
Pick decaying and near-miss pages, fix what holds them back, re-promote, and measure the lift — value compounds from content you already own.
Read article →Winning SERP features in 2026
Featured snippets, PAA, and AI overviews reshaped the results page. Which features to chase, which to skip, and how to structure content to win them.
Read article →Internal linking at scale
Programmatic internal linking on big sites: hub-and-spoke that holds up, automation pitfalls that bite, and how to audit the link graph you actually built.
Read article →Link velocity myths, debunked
There is no magic links-per-day speed limit. What 'too fast' really signals, why natural link patterns are lumpy, and why velocity panic is mostly wrong.
Read article →Crawl budget for big sites, demystified
When crawl budget actually matters, what wastes it on large sites, and how to steer Googlebot toward the pages that earn rankings.
Read article →JavaScript SEO essentials
How Google renders JavaScript, where hydration breaks, what crawlers actually see, how to test it, and choosing between SSR and prerendering.
Read article →Structured data that actually helps
Which schema types earn rich results, how to implement and validate them cleanly, and how to avoid spammy markup that gets ignored or penalized.
Read article →Log file analysis basics for SEO
Server logs are the only honest record of how Google crawls your site. What logs reveal, how to run a first analysis, and how to act on findings.
Read article →Fixing indexation problems methodically
Why pages aren't indexed, how to read Search Console signals correctly, and a fix checklist ordered from cheapest cause to most expensive.
Read article →Page experience signals that matter
Core Web Vitals, HTTPS, mobile and interstitials decoded into real user frustrations, plus how to prioritise the page-experience wins users actually feel.
Read article →Migrating a site without losing rankings
A migration is a mapping problem. Build the redirect map, stage and crawl, capture a baseline, expect the dip, and monitor the signals that matter.
Read article →Handling duplicate content at scale
Big sites generate duplication as a byproduct. Consolidate signals with consistent canonicals, tame parameters and faceted nav, and detect drift early.
Read article →The 90-day SEO sprint plan
A concrete quarter: two weeks of diagnosis, a month of technical fixes, content that targets real demand, authority work, then honest measurement.
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