How it works
The sprint model
Diagnose
48-hour audit: crawl, logs, SERP reality. Output: a ranked list of what's actually holding you back.
Strike
Two weeks of fixes on the top items only. No 90-page reports — shipped changes.
Measure
Before/after on the metrics that matter. You decide if the next sprint earns its budget.
Sprint menu
Pick your battle
Technical sprint
Crawlability, indexation, Core Web Vitals, structured data — the plumbing that quietly caps your rankings.
Content sprint
Refresh decaying pages, merge cannibals, fill cluster gaps. Old content is the cheapest traffic you'll buy this year.
Authority sprint
Link profile triage plus targeted placements on vetted sites, pointed where they move revenue pages.
Sprint notes
From the blog
The SEO sprint methodology
Run SEO in focused two-week sprints: diagnose fast, prioritise by impact, ship the fixes that matter, measure the lift, repeat.
Read article →Technical SEO quick wins worth doing first
High-impact, low-effort technical fixes — indexation, redirects, titles, internal links — that clear the obstacles before any bigger work.
Read article →A content refresh strategy that compounds
Pick decaying and near-miss pages, fix what holds them back, re-promote, and measure the lift — value compounds from content you already own.
Read article →Winning SERP features in 2026
Featured snippets, PAA, and AI overviews reshaped the results page. Which features to chase, which to skip, and how to structure content to win them.
Read article →Internal linking at scale
Programmatic internal linking on big sites: hub-and-spoke that holds up, automation pitfalls that bite, and how to audit the link graph you actually built.
Read article →Link velocity myths, debunked
There is no magic links-per-day speed limit. What 'too fast' really signals, why natural link patterns are lumpy, and why velocity panic is mostly wrong.
Read article →What's stuck?
Send your domain and one sentence about the symptom. We'll tell you which sprint fits — or that none does.
Book a sprint →